More orders from every pound you spend on ads.
FiveFold runs Meta, TikTok and Google ads for UK brands that sell direct, and fixes the Shopify store those ads send people to.
Cuddly Beds UK & Ireland, with FiveFold
Cuddly Beds had products and no online sales.
A UK and Irish beds and bedding brand came to us with stock, a supplier and nothing selling online. We built the store, ran every channel and took it past £80,000 a month.
- Built a Shopify store around how people actually buy a bed: delivery, sizes and trust first
- Launched Google Search and Shopping alongside a full-funnel Meta account
- Produced UGC and ad creative, and tested new ads every week
- Handled SEO, customer service and day-to-day store operations
Cuddly Beds account summary
Google Ads and Meta Ads, lifetime
Figures from the client's Google Ads, Meta Ads and Shopify accounts.
Ads, store and email, run by one team.
Most brands split these across three suppliers who never talk to each other. We run them together, because a better product page makes every ad cheaper.
Meta and TikTok ads
We win on creative, not audience tricks. New ads go out every week, the winners get the budget, and the losers get switched off fast.
- Account setup and tracking through the pixel and Conversions API
- UGC, video and static ads made for your brand
- Weekly creative tests and budget scaling
Google Search and Shopping
Show up when people are already searching for what you sell, with a product feed that's clean enough for Google to trust.
- Merchant Center feed clean-up and product titles that match searches
- Shopping, Performance Max and Search campaigns
- Protection for your brand name against competitors
Shopify builds and conversion
Your ads can only perform as well as the page they land on. We build and fix Shopify stores so more visitors check out.
- New builds and migrations from Wix, WooCommerce and others
- Product page, cart and checkout improvements
- Speed, reviews, delivery promises and offer testing
Email and SMS retention
The cheapest order is the second one. We set up the flows that bring customers back without paying for the click again.
- Welcome, abandoned basket and post-purchase flows
- A campaign calendar and customer segments
- Repeat purchase rate and lifetime value reporting
What five-fold looks like on your budget.
Our name comes from the return we build every account towards: five pounds of revenue for every pound of ad spend. Move the slider to see the difference against an account returning 2×.
This is a target, not a promise. What's realistic for you depends on your product, margins and market, and the free audit is where we work that out honestly.
From first call to scaling in four steps.
Week 1
Free audit
We go through your ad accounts, store and tracking and show you where money is leaking. It's yours to keep either way.
Week 2
Growth plan
A 90-day plan covering channels, budgets, creative and the store fixes that come first.
Month 1
Launch and test
We fix tracking, ship store changes, launch campaigns and start testing new creative every week.
Month 2 onwards
Scale
Budget moves to what's working, the rest gets cut, and retention lifts what each customer is worth.
Is FiveFold right for you?
We're a good fit if you
- Sell your own products direct on Shopify
- Are already selling and ready to scale properly
- Care about profit, not just top-line revenue
We're probably not right if you
- Are testing products with no brand behind them
- Want guaranteed results within two weeks
Questions founders ask us
What's in the free audit?
A review of your Meta and Google accounts, your store's path to checkout and your tracking. You get a written summary of what's working, what's wasting money and what we'd fix first, with no obligation to work with us.
Do we have to use all four services?
No. Many brands start with paid social or Google and add store or retention work later. The audit tells us where to start.
Will we own our ad accounts and data?
Yes. Everything runs in your own Meta, Google, Shopify and email accounts. You add us as a partner and keep everything if we stop working together.
How do you report?
A live dashboard plus a short written update every week on revenue, return on ad spend, spend and what we're testing next, with a deeper review each month.
Do you work with brands outside the UK?
We focus on UK and Irish direct-to-consumer brands. If you sell into the UK from elsewhere, get in touch and we'll tell you honestly whether we can help.
Find out where your ad spend is going.
Tell us about your brand. We'll reply within one working day to book a time to walk through your audit.
- A review of your ad accounts: structure, creative and wasted spend
- A review of your store: product pages, basket and checkout
- A tracking check across pixel, Conversions API and attribution
- A prioritised list of what to fix first